Sales and Marketing, what’s the difference?

Window Cleaning Center Would like to Share with you this: Sales and Marketing, what’s the difference?
This resource is provided to help anyone start their own window cleaning business. * Even as a Sole Trader, with a small business, Sales and Marketing is still an essential and important activity that has to be carried out. So what is the difference between Sales, Marketing and Advertising? In my time I’ve heard marketing described in a number of different ways, but the one that I like and the one that feels most relevant is “Marketing is an activity that allows selling to take place”. This is a good description because marketing is not selling. When you market your window cleaning business you’re sending out a promotional message; “My business is trading, this is what I do and this is how you can contact me”. Advertising, by the way, is just one aspect of marketing. I say one aspect, because there are many different ways of marketing a business.…
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