Sales and Marketing, what’s the difference?

Window Cleaning Center Would like to Share with you this: Sales and Marketing, what’s the difference?
This resource is provided to help anyone start their own window cleaning business. * Even as a Sole Trader, with a small business, Sales and Marketing is still an essential and important activity that has to be carried out. So what is the difference between Sales, Marketing and Advertising? In my time I’ve heard marketing described in a number of different ways, but the one that I like and the one that feels most relevant is “Marketing is an activity that allows selling to take place”. This is a good description because marketing is not selling. When you market your window cleaning business you’re sending out a promotional message; “My business is trading, this is what I do and this is how you can contact me”. Advertising, by the way, is just one aspect of marketing. I say one aspect, because there are many different ways of marketing a business.…
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Thanks to the Source: Start Your Own Window Cleaning Business

Buying a window cleaning business? Be prepared to negotiate the price

Window Cleaning Center Would like to Share with you this: Buying a window cleaning business? Be prepared to negotiate the price
This resource is provided to help anyone start their own window cleaning business. * The price offered for a product or service is known as an “Invitation to treat” (under UK law). This basically means you’re being “invited to negotiate”, SO NEGOTIATE. The amount asked for by the seller, for the window cleaning business, is not set in stone, it’s just an opening shot Negotiate well and you can save yourself a lot of money. In the negotiations: The seller’s aim is to get as much as possible for their window cleaning business, so they’ll start with a price MUCH HIGHER than they’re ready to accept. The buyers aim is to purchase this window cleaning business for the least amount possible, so start with an offer MUCH LOWER than you’re prepared to pay. Who knows, the seller might not know how to negotiate and if you’re lucky, he might accept your…
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Thanks to the Source: Start Your Own Window Cleaning Business

Buying a window cleaning business; Is this person somebody you want to do business with?

Window Cleaning Center Would like to Share with you this: Buying a window cleaning business; Is this person somebody you want to do business with?
This resource is provided to help anyone start their own window cleaning business. * As stated in the last article, if you’re considering buying a window cleaning business, all you will really get for your money is a list of names and addresses. The chances are that you’ll be unable to verify that this whole list is genuine, before you buy. You’ll only have the sellers word for it. Arrange to meet and get to know this person. Determine that this somebody you really want to do business with. If at any point you feel uncomfortable with what you’re hearing, WALK AWAY. Because you’re being asked to part with a large sum of money, you need to gather as much information as possible. Before you even consider parting with your money, ask questions and do your research. For an existing window cleaning business, some of the questions you could ask, could…
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Thanks to the Source: Start Your Own Window Cleaning Business

Buying a window cleaning business; Protect yourself with the law of the land

Window Cleaning Center Would like to Share with you this: Buying a window cleaning business; Protect yourself with the law of the land
This resource is provided to help anyone start their own window cleaning business. * If you’re considering buying a window cleaning business, be aware that all you’re really buying is a list of names and addresses. Unless you’re buying equipment as part of the deal, there are no tangible assets. Even then, it’s the names and addresses that will provide your regular income.  The chances are that you’ll be unable to determine or verify that this whole list is genuine, before you buy. You’ll only have the sellers word for it. If you buy a window cleaning business without a contract, you’ll only have yourself to blame if some of those named on the list have never heard of the seller. Furthermore, don’t be surprised if, the seller becomes mysteriously unavailable, after you’ve handed over your money, no matter what reassurances he/she gave you beforehand. If the seller is genuine,…
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Thanks to the Source: Start Your Own Window Cleaning Business

It’s all about the Customers

Window Cleaning Center Would like to Share with you this: It’s all about the Customers
This resource is provided to help anyone start their own window cleaning business. * So you’ve decided you want to start a window cleaning business. You’re ready to become your own boss and you’re prepared to work hard to make a success of it. So, what next? OK, some general, but important, facts about all businesses: All businesses only remain in business because of the PROFIT they make. PROFIT is generated from INCOME (Income, also known as Turnover,  Sales or Revenue). INCOME is the total amount of money your business generates/receives for the service you provide (or the product you supply). PROFIT = INCOME minus all expenses associated with providing a service (or manufacturing and supplying a product). This profit is the figure you are taxed on. The money remaining, after tax, is called NET PROFIT (also known as the bottom line). This net profit is the money you will draw…
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Thanks to the Source: Start Your Own Window Cleaning Business